“Five Ideas for Fifty Thousand”—for the Community College with the Tiniest Shop—or One That Doesn’t Even Have a Shop

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Employee Leadership Giving:  Even without a complete employee annual giving program, you can launch a giving initiative that focuses on the top leadership team of the college. Because these gifts can be in the $200 – $1,000 range, this simple effort can yield $5,000 to $10,00o.

Board Giving:  Every board should give at a rate of 100%. The board Ask should start at $1,000 and go up or down from there. Yield: $15,000

Grants:  Most community colleges have grant programs in place, upon which we can leverage new proposals to private funders using a standard template for operating or scholarship support. Yield: $10,000

President’s Personal Asks:  Every president knows 5 to 10 community leaders who can be approached directly for gifts. When the president asks, the importance of the initiative is reinforced. Yield:  $7,500

Board Asking Peers: Every board member knows one or two people who can be approached for a gift in the $100 to $1000 range. I call this an “Each One Ask One” campaign.   In my book, I discuss a more robust version of this approach in context of a board-initiated giving program. A single prospect, a single Ask, and a single follow-up on the part of the board member is all it takes. It is a way to build a volunteer culture and reinforce the importance of the mission to the board. Yield:  $7,500

Total Yield: $50,000

These techniques will work for a college that has little in the way of a fundraising program in place. If you need help, a consultant can help tailor the initiative to the needs of a particular college via a phone conversation with the chief development officer or president of the college.

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