The Two Most Important Gift Levels for the Annual Fund

http://falumuzeum.eu/minytka/4287 binäre optionen hügel site de rencontre femme algerie gratuit see this page amerika frauen kennenlernen site de rencontre guinГ©enne avis site de rencontre tchatche site de rencontres comme badoo here are the findings schleswig holstein partnersuche The two most important gift levels in a community college Annual Fund are the $1,000 and $5,000 levels. Why? A combination of fiscal impact and relative availability. For example, aggregated $500 gifts don’t have enough impact and $10,000 gifts are too rare in the two-year college prospect universe. Classify $1,000 and $5,000 gifts as special gifts and cultivate them as an Annual Fund priority.

The most efficient way to reach your Annual Fund goal may be through special gifts. You might think of special gifts simply as larger than average Annual Fund gifts and smaller than major gifts.

Although there are several methods by which to raise special gifts, personal asks usually work best. Who should ask? The president, the chief development officer, development staff, foundation board members, senior leadership, and volunteers.

Variations on this theme include strategies such as Board-Inspired Giving, which relies on personal letters from board members to their peers followed by face-to-face or telephone follow-up by board members.

Certain donors respond well to personal letters followed by a phone call, just as they do in scholarship program solicitations. This technique, a variation on the scholarship ask, or the giving club ask, can be an effective way to raise special gifts.

Time-tested advancement practice holds that organizational and community leaders who “tell the story” and “ask for the order” are the most successful fundraisers and this is most definitely true with special gifts.

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