Not All Actions Are Equal: From High Touch to Low in Donor Cultivation

http://devrimcicephe.org/vistawkoe/1825 spain dating service follow url https://cryptonextlevel.com/miser/8021 buy Viagra 200 mg in Worcester Massachusetts sites de rencontres musulmans haram app para conocer gente en el extranjero follow url sites de rencontres seniors dating yourself tumblr We don’t just count the number of actions in assessing our cultivation record; we look at the quality of the interactions themselves. More is not always better—highly personal contacts are. As useful as email is, for example, it is a third-tier form of cultivation. Here is how I rank cultivation actions:

High Touch – Most Valued

  • Solicitation in-person
  • Meeting (not including board committee meetings)
  • Visited contact
  • Breakfast/Lunch
  • Campus tour
  • Conversation

Medium Touch – Valued

  • Dropped by
  • Proposal
  • Phone call
  • Personal letter (even a personal acknowledgment letter)
  • Note

Low Touch – Less Valued

  • Email
  • Left message
  • Fax

Therefore, a visit trumps a phone call, which, in turn, trumps an email.

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